If you work in the trades, you create wealth and equity for other people every single day. Maybe 2026 is the year you use those skills for your own benefit. If you’re not afraid to get your hands dirty and home ownership is your goal (a New Year’s resolution, perhaps?), then we need to talk about the concept of sweat equity . What is Sweat Equity Sweat equity is created when you put work into a home to increase its value after purchasing it. It could be something as simple as

Think of the 4 P’s of marketing: product, price, promotion, and place. You’d think my job is just “the place” part, but you’d be wrong. “The place” is affected by all of the others.